Marketing & Communications Policy

1. Service emails are different from marketing

ShowCar sends some emails because they are needed to operate or secure the service. These can include account verification, password resets, security/lockout messages, account-deletion confirmation and other requested account communications. These messages may still be sent if optional marketing is switched off.

2. Optional notifications

Signed-in users can manage notification preferences for features such as profile likes, referral rewards and sponsorship enquiries. If you enable public sponsorship enquiries, details submitted by a visitor are stored by ShowCar and may be emailed to the car owner as well as ShowCar administrators so the enquiry can be handled.

3. Optional direct marketing

The Marketing & Notifications area contains separate options for ShowCar news, show/event recommendations and advertiser offers based on declared car/profile data. These are optional and are not a condition of having a free ShowCar profile.

Where UK PECR requires consent for direct marketing to an individual, ShowCar will rely on a clear opt-in or another lawful PECR route that genuinely applies. We do not treat a general privacy-policy acceptance as marketing consent.

4. What may be used to make marketing relevant

If you choose to receive advertiser offers or recommendations, relevance may be based on information you have provided, such as car make/model, country, city/region and ShowCar activity. ShowCar does not use precise GPS or browser fingerprinting for this purpose and does not intentionally infer sensitive characteristics for marketing.

5. Advertisements shown on the site

On-site advertising is separate from marketing email. Ads may be displayed to visitors and members to fund ShowCar. Selection can use the car being viewed and broad country/region context. Optional advertising consent controls whether a visitor identifier is included in measurement records; it is not required simply to display an advert.

6. Unsubscribing and withdrawing consent

You can change optional marketing choices at any time in Marketing & Notifications. Marketing emails should also provide a preference/unsubscribe route where applicable. ShowCar may keep a suppression record after an unsubscribe so that the address is not accidentally re-added to the same optional email category.

Withdrawing marketing consent does not prevent essential security or requested service messages.

7. No bought-in consumer lists

ShowCar does not use the site to authorise sending individual-user marketing from generic bought-in lists. Any future third-party marketing campaign must have an appropriate lawful basis and comply with UK GDPR and PECR.

8. Contact

Questions about marketing or email preferences can be sent to info@showcar.uk.